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Clinical Trial Patient Activation (CTPA)

GRYT’s “CTPA” is a proven solution to drive recruitment and support representation on high-priority clinical trials. 

We developed our innovative approach through successful collaboration with sponsors to:

  1. Position clinical trials with clearly articulated differentiators

  2. Increase awarenesss with physicians and patients based on targeted geo and demographic factors – particularly for underrepresented patients

  3. Utilize a scalable approach with real-time engagement and conversion analytics

  4. Demonstrate results and optimize efforts with bi-weekly reporting

Over the past decade, Gryt’s innovative CTPA solution has successfully enrolled high-priority trials and helped our clients achieve FDA goals.

After working with Lilly COI and leading LIVESTRONG’S Clinical Trial Matching Service, David Craig co-founded Gryt Health in 2016.

  • Gryt’s first client was Ignyta, where we helped successfully enroll its NTRK trial

  • Gryt was awarded the Participant Engagement Award at SCOPE in 2019 and 2021

Timeline infographic showing milestones of a healthcare company from 2014 to 2025, including logos of Lilly, GYRT Health, Gilead, Blueprint Medicines, Takeda, Ignyta, and Gilead, with photos of team awards and conference events.

Engagement by Site Location

Each pin represents a person searching on Google, saw the campaign, utilized Gryt’s engagement platform and then took action for enrollment.

Outcomes Achieved

  • Facilitated patient-focused trial education, boosting awareness and screening

  • Engaged underrepresented patients by race, ethnicity & rural settings

  • Delivered actionable insights/ analytics for overall and site-specific recruitment

  • Increased patient diversity in screening

  • KPI’s are utilized to complete the read-out for FDA Diversity Action Plan

Map of the United States showing locations of cancer care centers marked with large blue 'H' icons, hospitals, and red circles indicating 200-mile radii around sites. Locations include Nebraska Cancer Center of Western Michigan, Missouri Oncology Hematology Associates, TN Baptist Cancer Center Memphis Thoracic, LA Our Lady of the Lake Cancer Institute, Northeast Georgia Medical Center, and NJ Astera Cancer Care. Multiple smaller red markers denote other facilities across the country.

Gryt is honored to be included in the Wells Fargo, 2024 Pharma Services Update: as a “robust supporting platform” for patient recruitment.

A categorized infographic showing various service providers in drug discovery, tech-enabled functions, supporting services, clinical and preclinical drug development, data analytics, patient recruitment, miscellaneous services, and consulting. Companies are grouped under headings like Full Service CROs, DCT & E-clinical, AI/ML, RWE & Data Analytics, and others.