The Advocacy Exchange

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Healthcare Topics

COVID Advocacy Exchange Platform Unites Patients, Industry And Experts

In January 2021, Ben Comer from In Vivo chatted with Dave (Fuehrer) Craig about The COVID Advocacy Exchange, now known as The Advocacy Exchange. The Gryt Health initiative with BMS launched at the beginning of the COVID pandemic and is changing what patient advocacy looks like.

The Advocacy Exchange

Keeping the Message Moving During Covid

A conversation with Cathy Traz, global advocacy head at Bristol Myers Squibb

The Covid-19 pandemic has been particularly tough on patient advocacy and support organizations—groups traditionally accustomed to zigzagging to industry events and medical congresses to share and collect the latest disease information on the communities they serve, and where expert advocates are often patients themselves. Immunocompromised as it is, Covid has bolted the doors shut on such activities, as these patients, and their caregivers, simply can’t afford to risk exposure.

Press Releases

GRYT Health and Bristol Myers Squibb Team Up to Launch COVID Advocacy Exchange for Patient Advocates

May 12, 2020, Rochester, NY & Princeton, NJ – In light of the COVID-19 pandemic, GRYT Health (“grit”), a digital health company with a social purpose and creator of the Global Virtual Cancer Conference and the GRYT Health platform, and Bristol Myers Squibb (NYSE: BMY) have partnered to develop the COVID Advocacy Exchange, a virtual platform to unite patient advocacy organizations, patients, policy makers, healthcare practitioners and industry in the exchange of information.

The Advocacy Exchange

Meet Cathy Traz and Dave Craig. Connecting Patient Advocacy Organizations in an Innovative Virtual Approach

From The Research Evangelist podcast, meet Cathy Traz and Dave Craig. Cathy is Executive Director, Patient Advocacy at Bristol Myers Squibb. In this role, Cathy leads patient advocacy at BMS, developing and advocating company positions on priority issues to maximize patient access and promoting a strong climate of innovation and the value of innovative medicines, working with advocacy organizations and other key stakeholders.

Global Virtual Cancer Conference

Helping Cancer Patients Amid the COVID-19 Pandemic

In an effort to offer hope, comfort and knowledge to cancer patients during the COVID-19 crisis, Rochester’s GRYT Health drew leading experts to a virtual table.

The Advocacy Exchange

Introducing the COVID Advocacy Exchange

In February 2021, Julian Upton wrote an article about the Advocacy Exchange in Here’s a preview of the article with a link to the actual article.

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